What must be included in the identification displayed by the tour guides?

The inclusion of the company name on the identification displayed by tour guides is essential for multiple reasons. It serves to establish legitimacy and credibility, ensuring that guests know who they are being led by and can verify the company’s reputation. This transparency helps tourists feel more secure and informed about the service they are using, as they can easily identify the organization associated with the guide. Additionally, it fosters a sense of professionalism and accountability, allowing guests to have a channel for feedback or complaints, as they know whom to contact regarding their experience.

In contrast, while a photo can help personalize the experience, it is not as critical for identification purposes as the company name. Similarly, the duration of the tour and the tour price are details that pertain more to the specifics of the service provided, rather than identifying the guide or the company they represent. Thus, the company name is the key element required for identification.